Belville was a product range of the Lego construction toy designed to appeal primarily to girls. First introduced in 1994, the theme included multi-jointed doll-like characters, much larger in scale than the traditional Lego minifig. The sets include larger pieces, often in a pink and purple colour scheme, and depict scenes from fairy tales and fantasy as well as everyday life. Its direct successor is LEGO Friends introduced in 2012, and its direct target is kids (mainly girls).
Other Lego product ranges designed for girls have included Homemaker (1971-1982), Paradisa (1991–1997), Scala (1997–2001) and Friends (2012-present).(Wikipedia)